When we started Pickles Prizes, we didn’t just want to honour William.
We wanted to help the helpers.
The ones who showed up when we were shattered. The ones who do this every day—quietly, selflessly, without recognition.
This blog is about them.
About the causes your support will help fund.
About why this matters so much.
“They went where helicopters couldn’t. They stayed when others had to leave.”
On the day William fell, it was Llanberis Mountain Rescue who made the difference.
The air ambulance arrived quickly, but had to divert to another emergency. It was LMRT—a team of volunteers—who climbed up Crib Goch. They brought William down. They guided his traumatised friends off the ridge, winching them up and down sheer drops in the dark, through shock and silence and fear.
They were there for hours. They cried with us days later. They are not just rescuers.
They are heroes.
And they do it all on donations.
It costs LMRT over £130,000 a year to run.
The Welsh government gives just £3,500 to split across all mountain rescue teams.
They operate out of a church hall. There’s no proper recovery room. No space for traumatised climbers or grieving families.
We want to help them change that.
Pickles Prizes exists to fund a better base—a real rescue centre—for the busiest mountain rescue team in the UK.
“Saving and transforming lives in the Armed Forces, veterans, and emergency services.”
William wasn’t just a hiker. He was ex-forces, and he knew what it meant to struggle in silence.
He believed in Rock2Recovery—a charity that supports veterans and frontline workers dealing with trauma, depression, addiction, and everything in between.
After William’s accident, it was Rock2Recovery who stepped up again.
They helped the friends who were on the mountain that day.
They’re still helping some of them, even now.
They don’t wait for people to hit rock bottom.
They meet them where they are—with therapy, coaching, and community.
Pickles Prizes proudly supports Rock2Recovery because William did.
Because they saved people he loved.
Because they’re saving more every day.
“Volunteers who serve the waters William grew up near—and who may one day save someone else’s son.”
William was born in Northern Ireland, and Lough Neagh was part of his childhood, his landscape, his home.
Lough Neagh Rescue is a volunteer-run emergency response unit serving the largest lake in the British Isles. They respond to callouts in the worst weather, rescuing capsized kayakers, missing persons, and anyone in peril on the water. Just like LMRT, they rely solely on donations to stay afloat.
No government funding.
All volunteer-run.
Serving William’s home community.
Pickles Prizes is proud to support them—not only to honour where William came from, but to protect others on their own adventures.
For every draw you enter:
A portion goes to Llanberis Mountain Rescue
A portion supports Rock2Recovery
A portion supports Lough Neagh Rescue
100% goes to causes that helped William or were close to his heart
We’ll always be transparent about how the money is used.
Because this is William’s legacy. And we’ll treat it with the care and integrity it deserves.
If you’ve entered a Pickles Prizes draw—thank you.
If you’re thinking about it—know that your entry isn’t just a shot at a brilliant prize.
It’s a vote of confidence in people who save lives.
It’s a thank you to those who helped us when we were lost.
It’s a way to say, we see you, we remember, we care.
Together, we can turn one tragedy into ten thousand acts of support.
